Business psychology Essay Example | Topics and Well Written Essays - 2500 words

Business psychology - Essay Example e case at hand involves a large company engaged in the sales business which is offering research opportunities that allow their sales staff to be more productive. One of the better ways to take this opportunity is to use an experimental approach which will allow the company to analyse the effects of performance reviews exactly as they are conducted within their setup. While the company could use research done on companies like GE or any other large organisation, it would not be exactly suitable for them and would offer little more than general guidelines. The actual conduct of the experiment is explained further onwards in the paper but the overview can be given as a set of surveys. The first survey which obtains the opinions and feelings of the employees would be conducted one week before the performance reviews and the second survey would be conducted one week after the employees have had their performance reviews. At the same time, continual monitoring of employee performance levels would let us understand how performance reviews in the company affect anxiety levels, stress levels and employee performance. There are two significant benefits to the company which are expected from this experiment. The first and primary benefit is expert support and knowledgeable consultancy regarding their performance evaluations and the secondary benefit is the accurate analysis concerning the negative or positive effects of performance reviews on salespersons. The time spent on performance reviews is a major investment which must be undertaken quite frequently as many companies have performance reviews every six months if not every quarter. Therefore, it would be wasteful to invest in the process time and again without understanding the effects of the process on the employees. Writing in the American Business Association Journal, Neil (2004) reports that the primary purpose of performance appraisals is not to seek out the people who are underperforming in the company, rather,