Energy drink marketing Essay Example | Topics and Well Written Essays - 5250 words

Energy drink marketing - Essay Example The reason behind this social stratification is the assigning as well as performing of different tasks, jobs and responsibilities, which cannot be conducted by the individuals belonging to one single class or community of society.† (Zaidi, 1997) Thus, the societies were divided into classes even in Palaeolithic and Neolithic eras of ancient times. â€Å"Looking at different cultures of the world one finds that no human society is classless i.e. non-stratified one. There are some primitive communities so small that no class strata appear; the social organisation resting almost entirely upon age, sex and kinship; but even then their chieftainship, individual prowess and clan or family property introduce an incipient stratification. As soon as greater size and complexity are attained, stratification unmistakably appears.† (Davis & Moore, 1945) In addition, the social stratification is not confined to performing of financial activities. On the contrary, performing of politic al responsibilities and religious obligations also require division of labour and duties. â€Å"Elaborate devices are utilised to stress the identification of the person with his office—spectacular costume, abnormal conduct, special diet, segregated residence, celibacy, conspicuous leisure, and the like. (Davis & Moore, 1945; quoted in Coser, 1979) It is therefore the society divides the individuals into groups, communities, organisations and classes. If everyone obtains proper education and gets office job, no one would be there to become cobbler and hair dresser to mend the shoes and cut the hair of the people respectively. Since the present study has focused its concentration upon the... The current research was conducted by applying non-probability sampling in order to give representation to the respondents belonging to different departments, organisations, professions, and racial and ethnic groups and ages. The researcher personally visited the offices and residences of the respondents to conduct the interviews of the respondents. It was found that the companies offering more attention and care to the comforts and work performances of the employees are able to meet the present day challenges in a far better way in the current business situation, because they are in a better position of handling and satisfying their work force that is most fertile in respect of earning name and fame for the organisation. While discussing the strong affiliation with the organisation, it was found that the rewards, incentives, encouragements, motivations and promotions increased the level of affiliation among the employees and workers with the organisation. In addition, efficient, dil igent, hardworking, committed and honest personnel win the hearts of the management. An overwhelming majority of respondents declared encouragement from company as the key to success, as it psychologically bucked them up in such a way that they found themselves as representatives of their company as well. A significant proportion of the workers admitted that if their bosses had been cordial, they could have shown better performance in assignments and professional responsibilities. It was also found that working for a long time at a stretch creates stress and strain in workers. If they are offered with any revitalising drink, it would surely recover their energy level.