Online Rerservation System Essay Example for Free

Online Rerservation System Essay Online hotel or resort reservations are becoming a very popular method for booking hotel or resort rooms. Travelers can book rooms from home by using online security to protect their privacy and financial information and by using several online travel agents to compare prices and facilities at different hotels. 1 Hotel or resort reservations systems, commonly known as Online Reservation System (ORS) is a computerized system that stores and distributes information of a hotel, resort, or other lodging facilities. It is an assistant for hoteliers to manage all of their online marketing and sales, where they can upload their rates and availabilities to be seen by all sales channels that are using an ORS. Sales channels may include conventional travel agencies as well as online travel agencies. A hotelier using an online reservation system easens his or her tasks for online distribution, because an ORS does everything to distribute hotel information to the sales channels instead of the hoteliers.2 Here in the Philippines, the biggest hotels and resorts are using the same technology. But, in some far flung provinces, some hotels and resorts are still using manual reservation system. They use signages and some print advertisements for their marketing; and log books and some paperworks to record customers’ data. One of these establishments is the Double Mother’s Mayon Spring Resort which is located in Barangay Buyuan, Legazpi City. It was established by Lilian Pareja, a native of Albay Province, on March 8, 2008. She built the resort to fulfill her dreams of having one. Double Mother’s Mayon Sprong Resort has full amenities like: 15 rooms with toilet and bathrooms, all are airconditioned; 21 cottages; a convention hall for special occassions, and can accommodate up to250 persons;2 swimming pools; slides; restaurant with videoke; and a rent-a-car. The resort is one of the most affordable resorts in the province yet has a quaility of a five star place. The room price range from P 750.00 to P 5,000.00 per 24 hours of stay. The cottages are priced P 300.00 a day. And, the package program of their convention hall is P 25,000.00, with all the amenities included. The resort has varied of customers: from locals to foreigners. The main attractions of the resort are the full view of Mayon Volcano and the spring water coming from it. Tourists came in the province all year round. For 2 years that the resort was created, all transactions were made manually by the front desk personnel. After the reseachers meeting with the manager and talked about this study and its benefits to the resort, they immediately agreed as thevenue for the study. The resort understands â€Å"the role of information systems and technologies in company’s management and daily operations has been widely acknowledge and assessed as positive†.3 Research has shown the importance and unprecedented growth potential of e-commerce and its role as a new electronic distribution channel.4 It has been also well agreed in the literature that establishing an online presence and adopting e-commerce business models increases company’s competetiveness, profitability, and efficiency. Statement of the Problem The Double Mother’s Mayon Spring Resort has no online presence and computerized system for their establishment. All their marketing and transactions are made manually, and because of this, it costs them time, money, and lack of customers. The researchers will find ways to answer the following questions: 1. How to attract tourists from other provinces and countries? 2. How to launch a marketing campaign that is low in cost? 3. How to provide aswers to the questions of would-be-customers without lifting a phone or having a face-to-face contact? 4. How and where to keep files accurately and effeciently with confidentiality? 5. How to retreive files and print reports easily?  6. Will it be possible to easily monitor the sales on daily, weekly, or monthly basis? 7. How to compute the bill of the customers accurately? Objectives of the Study This study aims to solve the current problems of Double Mother’s Mayon Spring Resort when it comes to Marketing/Advertisement and Management system. The researchers aim to achieve objectives, such as: 1. To attract tourists from other provinces and countries by developing and launching a program or website for information and online presence. 2. To launch a low cost marketing and advertisement campaigns that reaches a wide audience by having an online information and connected with other websites and government agencies connected with hospitality industry. 3. To provide answers to would-be-touristsby having a detailed Frequently Asked Questions coulumn on the resort’s website. 4. To keep files secured, accurate, and efficient by developing a database with passwords that only the administration and owners knows. 5. To retreive files and reports easily and automatically. 6. To save money and time for efficient and accurate transactions. Scope and Delimitation The study will provide answers to the problems of Double Mother’s Mayon Spring Resort when it comes to marketing and effectively managing the business. This will limit the study on the online presence and reservation system. Significance of the Study This study is important to all stakeholders, to the business and to the hospitality industry. 1. The study will make the business of resort thrive for installation of new system and technologies for doing marketing and management. 2. It will be a great help for the employees of Double Mother’s Mayon Spring Resort because it will make their work easier and efficient. 3. There will be less paperwork and their will be less time consumed. 4. The management can manned their manpower to do other things rather than do the time consuming procedures of traditional marketing and reservation system. 5. Assessing the customer’s record will also be easier, faster, more precise and accurate. 6. It will also make the establishment more efficient in terms of providing faster and more efficient quality service. 7. The tourists will have an option of reserving a room or package with the resort’s online presence. 8. The would-be-customers can save time, energy, and money in looking for the right resort or service. 9. This will benefit students and future researchers to serve as reference in conducting researches of similar nature and topic. 10. This will also help the researchers to widen their knowledge and provide them personal experience as they make and work on this study.